By Sofiaperesoa via Wikimedia Commons
Whatever publishing path they’re on, writers are advised to have a “social media presence” and to create an “online platform”. Some are very successful at it, others find it more difficult. If you belong to the second category, I’d like to share a few ideas to help you make the most of your online presence.
Keyword #1: Content
This is the basic advice for social media beginners: if you want people to follow/like/suscribe to you, you have to offer them an information or an experience that they will value. The best way to do this is to ask yourself: “is this tweet/post/video/picture going to be of interest for my followers?”
Keyword #2: Consistency
Another good way of building a following is to post regularly, and often. I’m not suggesting a rigid posting schedule here (I certainly don’t have one!). But posting on your blog 2-3 times a week, tweeting 8-10 times a day or pinning pictures on Pinterest once a week can work wonders to help you become a familiar online presence.
Keyword #3: Focus
Pick a few topics that you’re passionate about. Pick a few social media services. Writers, if they want to write, can’t spread themselves too thin online. It’s important to choose a few ways to interact online, and to stick to them. It’ll help people understand your “profile”: who you are and what you’ve got to offer.
Keyword #4: Fun
Social media shouldn’t be a chore for writers. I set aside about half an hour every day to check/update my favourite sites, and it’s always a fun moment of my day. If you’re forcing yourself to build a platform and your heart isn’t in it, it’ll show and it’ll be a waste of your time.
Keyword #5: Network
Social media is about networking: it’s about doing online what people usually do in real life, i. e. chatting, sharing ideas, sharing good practice, sharing silly/funny things, sharing news, socialising. You find people who share your interests (readers, writers, etc.) and you interact with them in a friendly/polite way until you become friends or at least acquaintances. People are much more likely to buy your books or listen to what you have to say if they know and appreciate you.
Keyword #6: Etiquette
There have been numerous posts on the topic, but it’s important to be reminded of bad practices, in order to avoid them. Spamming, trolling, general bad behaviour online are a surefire way to burn bridges for writers. The best way to know if you’re “doing social media right” is to ask yourself: “would I do this to my neighbour in real life?”
What’s your favourite social media service, then? I’m a big fan of Twitter (to chat with people), Pinterest (to create boards for writing inspiration), Tumblr (to share visual content that I like). I don’t use Facebook very much anymore (do you still do?). And I’ve never tried Google+, Instagram or Youtube.
So tell us about you and social media in the comments!